Striving for new business achievements with a new logotype

Diasoft, a leading provider of cutting-edge software solutions for financial institutions, unveiled its restyled branding.

The main changes were realized in the graphic part of Diasoft’s logotype which made it look more creative and edgy and at the same time allowed it to retain the company’s mature and reserve character. A laconic design with few details made Diasoft’s logotype distinct and perceptible, which reflects the company’s aspiration to be clear and understandable for its audience.

“Having reached our 20-year milestone, we are experiencing a new burst of energy and are ready for new breakthroughs”, said Dmitry Zubarev, Managing Director, Diasoft. “We tried to express these emotions in our new logotype. I believe that the idea of innovation reflected in our new logo will reach each of our customers and partners through Diasoft’s solutions and services”.

“I have known Diasoft for many years and the company has never failed to amaze me with its innovative and — what is really important — viable ideas both in the area of software development and in the area of creativity. The new logotype accentuates the company’s inner essence, energy and active position. Diasoft is on the right track and I wish the company reached the most impressive results on this way”, said Alexey Katrich, Managing Director for Sberbank’s Information Technologies Division

For Diasoft, 2011 was rich with significant events. Among the company’s key achievements was the conclusion of Global Alliance Agreement with IBM which coincided with Diasoft’s 20^th anniversary. The Agreement underlines Diasoft’s intensions to develop its solutions leveraging IBM’s expertise and technologies. Thanks to this collaboration, global financial institutions can benefit from using new advantages of Diasoft’s FLEXTERA Financial Architecture based on the IBM Banking Framework standards.