Interview with Alexey Efimov, Director, FLEXTERA Front Office Department, Diasoft (The Banking Technologies Magazine).
Retail Finance Magazine recognized once again Diasoft’s FLEXTERA Front Office as the Best IT Solution 2011 for retail banking automation. The Prize was awarded within the RETAIL FINANCE AWARD Ceremony whose aim is to draw the market attention to the most remarkable breakthroughs at the retail finance sector and promote a wider use of the best retail practices and experience.
FLEXTERA Front Office is a comprehensive suite of software solutions supporting different aspects of the bank’s daily front office interactions with its clients and partners. The versatile functionality of FLEXTERA Front Office allows the bank to automate and streamline interactions with both individual and corporate customers. The solution combines multi channel enablement with advanced CRM capacity to ensure ubiquitous client servicing, optimize the bank’s operations, and to explore new cross selling opportunities.
The solution is based on Java technology and is built in full compliance with SOA principles. Leveraging the most advanced IT technologies, FLEXTERA offers to its Customers a modern and highly efficient BP-based approach to automation of financial services and provides them with a reliable platform for successful business development.
FLEXTERA Front Office incorporates a suite of functional modules allowing for automation of separate business tasks of a modern bank. Module approach provides Diasoft customers with higher flexibility and freedom in their choice.
FLEXTERA’s support of all modern delivery channels and the use of its in-built efficient mechanism for quick deployment of new delivery tools considerably enhance the bank’s opportunities for wider customer reach which is especially important for financial institutions with extensive geographic coverage.
All the delivery channels are tightly interconnected within FLEXTERA Front Office to ensure integrated multi channel approach to banking. This approach allows the bank to provide to its customers a new level of servicing through a comprehensive combination of all traditional and modern servicing instruments. This ensures a consolidated access to all banking services through any delivery tool and immediate deployment of new products and services in every separate channel avoiding the need for their individual configuring.
The access to the integrated customer information, or a 360-degree view of the customer, allows strengthening the bank’s competitive positions in the market through proactive communication with its clients and effective promotion of financial services based on the deep customer knowledge.
This powerful loyalty tool is supported by the use of the Single-Screen technology — a convenient communication and integration instrument which allows the bank’s staff to use a single screen for the unified access to all customer information used by multiple FLEXTERA applications.